Customer Testimonials

“I recently introduced Cathy Berman to a long standing D2C client, who is considering the future strategic options for their business.  We tasked Cathy with:

·       auditing the marketing strategy, operations and KPIs of the business;

·       testing the assumptions behind the forward financial forecasts and how they dovetailed with the economics evidenced from their current marketing performance

·       identifying additional marketing opportunities to accelerate profitable revenue growth across different channels

·       clarifying the short and medium term priorities for the marketing department, and assisting the client conclude on the shape and structure of its team as they scaled up their resource

Cathy immediately engaged with the senior team and built trust.  She worked out what data was available and developed a plan and process to get the data the team did not have, but that she felt was critical to properly understand the business’s customer economics.

Her analytical and communication skills were immediately evident and she identified, presented and got buy-in for a clear plan to help the successful business further maximise their value in the medium and long term by understanding the key levers to pull.  Cathy executed the brief with skill, grace and good humour using her vast experience to bring all stakeholders along on the journey.  I wouldn’t hesitate to put her forward for other similar projects”

"I brought Cathy into my team to conduct a marketing and web audit, lead a rebranding exercise and to transform the charity's acquisition of new supporters. Cathy's focused, intelligent and analytical approach coupled with her engaging, warm and friendly personality enabled her to progress with rapidity, accuracy and quality. She worked at pace, delivered on time and brought the team along with her. Operating at both strategic and tactical levels, Cathy was prepared to both advise and roll up her sleeves and deliver with outstanding results. The team is stronger, the organisation more fit for purpose and results proving very positive from an early stage. Her impact has been immensely significant and I cannot recommend her highly enough"

“Cathy is a brilliant marketer and a great all-round executive. In her time at MOO she has presided over considerable growth of our International business (>100%). She’s a key member of the Leadership Team, always leading by example and exerting a broad influence, with a positive contribution far beyond her role as VP Marketing, International”

“Cathy has spent two spells at Oliver Sweeney, the first where she effectively launched our Ecommerce business, re-platforming the website, putting all of the back-end systems in place and organising distribution. During this period we saw substantial growth in our online business and this was in large part down to Cathy’s management, organisation and marketing abilities, this provided us with a good platform for future growth.

Cathy later returned to help us redefine the brand, its place in the market and how we communicated this to both our existing and new customers.”

Jaimie Fuller, CEO

“Cathy undertook a review of our digital world and how we could be better at all we do. I cannot stress enough how professional and comprehensive Cathy is. She looked very carefully at all aspects of the business, not just those in digital, and gave us a brilliant report outlining a large number of actions we need to undertake on a number of levels. These include quick wins and medium to longer term plans to better drive long term sustainability and viability of our B2C business. It’s not an easy task to undertake something like this, providing feedback and being critical of current practices and processes without those at the receiving end taking it the wrong way. One of the most impressive parts to Cathy was her diplomatic approach which is critical in engendering maximum chances of success. She doesn’t pull any punches but is able to do so in the best interest of the brand. I couldn’t recommend Cathy highly enough.”

Karen Gibbings, Head of Service

“Cathy was commissioned by Islington Council to review and develop a marketing strategy for attracting foster carers. Cathy worked collaboratively with others in producing a comprehensive strategy which fully met our brief. She was a delight to work with and I would have no hesitation in working with her on future projects.”

“Cathy is a very talented, commercial marketeer and made a really impressive contribution to CT. She put in place strong foundations across the marketing team, and helped focus the business on our customer . She brought a great energy to the team.”

“If you need wheels to turn, then ask Cathy! She knows how to get the best from people and they'll be happy to give it! I remember my first meeting with Cathy, I was called in as a last minute emergency to address a recent downturn in organic traffic and provide some SEO recommendations, it was swelteringly hot and I'd just come out of a quarterly review with a large bank in Canary Wharf when I saw the message. The last thing I wanted to do was travel on the underground (read: oven-ground!) in that heat but needs must! On arrival Cathy greeted me with ice cream and a cold drink. A small gesture you may think, but one that puts people in front of profit, and one that switched me from feeling that this was just another demanding client (bearing in mind no such offers of refreshment were made by the bank, who are worth many billions!) to a client who realizes that people need to be comfortable to perform. This small gesture, along with her natural warmth, went a long way with me. Cathy saw me as a person, not a commodity, and as such we developed a great relationship whereby I wanted to help and I would say she got far more value from me than that bank ever did (Whom payed much more and valued much less!) Cathy knows what she wants and she knows how to get it from you... And you'll be happy to help! Legend”

“Cathy is a rare mix of strategy and execution, able to cover the full marketing stack from early-stage to established organization. I’ve had the privilege of working with Cathy in myriad contexts and am constantly reminded of her skill in managing diverse, complex stakeholder audiences. Better still, she gets the job done.”